Project
A seamless visual film created to present the transformation and versatility of the Max Morlock Stadion, moving through its architecture, future development and the many different ways the venue can be experienced.

Creative Concept
The stadium’s iconic octagonal shape forms the visual anchor of the entire film. Built around the idea of coming together, one continuous journey connects football, motorsports, major concerts, accessibility, sustainability and the architectural transformation of the venue without ever leaving the stadium at its core.

Execution
A wide range of visual techniques were combined within one seamless film, moving from minimal architectural line art to complex 3D environments and highly realistic imagery. Architectural plans, animation and visual effects were brought into one continuous visual language, allowing completely different worlds to transition naturally into one another.